The greatest issue in trying to grow a business is that we’re too busy making income.
We believe that our purpose in business is to earn money when our purpose in business is to construct A BUSINESS that makes money. These 2 things are creations apart, and almost every business I work with is utterly buried in earning money, which will keep them from ever making a lot of it. How come?
The pressing things in our business come flying at us all day daily, inducing us to be REACTIVE and defensive in just holding the business together as best we can. Among the greatest things that comes flying at us daily is the requirement to earn money to cover today’s bills.
We get so used to this force that even when it’s no longer there, and we’re earning enough income to purchase a hot tub on a impulse and go on vacation a couple weeks a year to someplace exotic, we never leave this style of business. We really believe the goal is to earn money. It’s a stalemate and a big reason why most businesses, if they ever grow, don’t do so for a very long time.
On the other hand, the crucial things sit in the corner and whisper to us “I’m truly crucial, but you’re right, attending to me today won’t make you more income today.”
Your comment is highly appreciated.
Watch out for the other part.
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